Built With Curiosity.
Shaped By Experience.
Every business has a story. This is mine, along with the experiences, lessons and philosophy that continue to shape every project.
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Before I Know A Girl became the name of the business, it was something clients naturally said when recommending my work.
“You need someone to help with your brand? I know a girl.”
The referrals were always personal. People remembered the person behind the work before they remembered the business name.
That idea became the foundation of I Know A Girl. A studio built on trusted relationships, considered work and the belief that the right creative partner should feel like someone who genuinely understands your business.
Experience From Both Sides of a Business
My understanding of business wasn't built solely through client work. It was shaped by building one from the ground up. Alongside growing I Know A Girl, I helped build what is now an international manufacturing business that began in a garage.
I was responsible for building the commercial and creative side of the business. From sales and customer experience to branding, marketing, digital presence and operational systems, every stage of growth brought a new challenge to solve.
As the business expanded and attracted investment, my focus shifted from building functions to building structure. Processes were refined, teams were trained and responsibilities were transitioned into dedicated departments, creating the foundation required for sustainable growth.
That experience changed the way I approach every client project.
It taught me that branding doesn't exist in isolation. Neither does marketing, sales or customer experience. Every touchpoint influences the next, and every decision shapes how people perceive, trust and engage with a business.
It's this broader commercial perspective that continues to guide the work I do today. Because successful brands aren't built by treating design, strategy and marketing as separate disciplines. They're built by ensuring every part of the business works together toward the same goal.
Built for Meaningful Partnerships
Every project is personally led from strategy through to creative execution, creating a focused and collaborative experience from start to finish.
While many projects are completed independently, trusted specialist women are brought in where additional expertise adds value.
The best work comes from partnering with business owners who are passionate about what they do, communicate openly and are willing to trust the process. When that happens, the focus shifts beyond the brief to creating work that genuinely supports the business as a whole.
What It's Like To Work Together
We've been working with Carm for over 3 years. We went all the way from designing the website pages, icons, illustrations, LN pieces, tradeshow assets, printed and online material, and also a full rebranding in the middle of the journey. They hear us, understand the business needs, and the particularities of our industry, always thinking of ways to convey the message most creatively. It's been a pleasure working side by side, only getting better!
Working with Carmen is like having a strategic partner rather than just a designer. She has an exceptional ability to understand the bigger picture, ask the right questions and translate ideas into work that feels both purposeful and beautifully executed. Every interaction is professional, thoughtful and delivered to an incredibly high standard.
I've had the privilege of watching Carmen build brands from the inside out. She understands that great businesses aren't built on marketing alone, but on how every touchpoint works together. Her strategic thinking, commercial understanding and creative ability played a significant role in helping Predator Offroad grow from a small startup into the business it is today.
What impressed me most was Carmen's ability to simplify complex challenges. She doesn't jump straight into design. She takes the time to understand the business first, making every creative decision intentional. The result is work that not only looks exceptional but genuinely supports business growth.
Carmen has a rare ability to combine strategy with creativity. She quickly understands what makes a business unique and brings that to life in a way that feels authentic and professional. Throughout the process, communication was clear, expectations were managed well and the final outcome exceeded what we had imagined.